Our mission

Simplify and optimise the management of your multigenerational assets

Our values

Integrity

Passion for entrepreneurship

Generosity

Collaboration

Transparency

Our guiding principle

Unbiased, uncompromising advice

A team of experts carefully selected to meet your unique needs.

“For over 30 years, I've been working with entrepreneurs who want to surround themselves with the best people at every level. Building a Dream Team takes time, experience and judgment. With pride and humility, here is my handpicked team of experts.”

Guy Noël

Guy Noël

Founder and Senior Consultant
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In March of 1994, I founded GNR with a simple but powerful ambition: to support and advise families in managing their financial future. Since then, I've had the privilege of working with hundreds of families. Each relationship, each story, has been a source of learning and deep satisfaction.

 

In its early days, GNR focused on selling life and disability insurance products. But over the years, we've evolved. We realized that our customers' needs went far beyond these services. That's why we expanded our offering. In 1996, we added group insurance, in 2004 investment management, and in 2008 commercial insurance. At every stage, we've been guided by one conviction: our clients deserve comprehensive, personalized support that enables them to live life to the fullest.

 

One day, a long-standing client asked me a question that changed everything: “And you, Guy, if something were to happen to you, who would take care of us?” This seemingly simple question was a real wake-up call. It prompted me to rethink our business model. I then developed an approach specifically designed to meet the more complex needs of those managing significant assets. To guarantee the highest standards of service, I assembled a group of experts recognized for their excellence.

 

Today, I devote most of my time to discussing these issues with my clients. Together, we ensure that every decision they make paves the way for their long-term financial and human goals. We work hand in hand with up to fifty Quebec families, helping them to manage and pass on their wealth while ensuring that their family legacy is strong and lasting.

 

We’ve teamed up with renowned partners to offer a complete range of services: advice on investments, insurance of all kinds, local and international taxation, business transfers and multi-generational continuity. We are constantly on the lookout for new strategies, because innovation is an integral part of our mission.

 

We believe that every client is unique, and that each one deserves the support that matches their ambitions. That's why we’re committed to ensuring that our clients can leave the legacy they want, while living the life of their dreams today.

David Poliquin

Partner and portfolio manager
Specialist in tax optimization of financial products
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HIGHLIGHTS:
David is recognized for his expertise in the taxation of investment products and shareholder compensation, as well as being wealth of information.

BELIEF:
Net return, after fees and taxes, is the only true return for our clients.

BIO:

  • CFA

  • 15 years in portfolio management

  • Partner at BGY since 2013 (2nd generation)

  • Recognized Canadian expert in alternative investment strategies

  • Specialist in tax optimization of investment products and shareholder compensation

  • Owner and partner of BGY since 2017

 BGY SUMMARY: Rigour. Integrity. Creativity.

  • 55 employees in Quebec City and Montreal

  • 15 tax specialists, 5 CFAs, 4 CAs, 7 shareholders

  • 2nd generation of controlling shareholders

  • Recognized as one of the largest wealth management teams in Quebec

  • Multidisciplinary team

 ASSETS UNDER MANAGEMENT: + $2.2 billion

Jeff Lusher

Regional Vice-President
Responsible for investment practices in Quebec, British Columbia and the Maritime provinces
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HIGHLIGHTS:
A gentleman and a respectful, rigorous business partner
BELIEF:
Let’s do things right the 1st time. We'll all end up saving time...
BIO:

  • CFA (Chartered Financial Analyst)

  • CIM (Certified Investment Manager)

  • CTM (Certified Cash Manager)

  • Solid experience in the financial services industry

  • Skilled in portfolio management, private banking, investment management and wealth management services

  • Strong relationship management and business development skills

BMO - PRIVATE BANKING AT A GLANCE:

  • 120 employees in Quebec

  • 800 employees in Canada

  • 200 employees in the USA

ASSETS UNDER MANAGEMENT:

  • Quebec: 30 - 40 billion

  • Canada: 120 - 150 billion

Élyse Léger

Vice-President, Private Banking
Senior Portfolio Manager
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HIGHLIGHTS:
Even with all her qualifications and many involvements, she always remains available, kind and extremely professional.
BELIEF:
Intelligent diversification and in-depth knowledge as well as following the managers' investment strategies make all the difference.
BIO:

  • CFA (Chartered Financial Analyst)

  • FSA (Fellow of the Society of Actuaries)

  • FCIA (Fellow of the Canadian Institute of Actuaries)

  • CAIA (Chartered Alternative Investment Analyst)

  • Joined Fiera Capital Corporation in 2012

  • Treasurer of the Pacific Institute

  • Member of the Board of Directors of the Montreal Children's Hospital Foundation

  • Bachelor of Science - Concordia University, specialization in actuarial mathematic.

FIERA CAPITAL OVERVIEW:

  • 200 employees in Quebec

  • 400 employees in Canada

  • 250 employees Europe & Asia

  • One of Canada's largest investment consulting firms

 ASSETS UNDER MANAGEMENT:

Private Management: $20 billion / Fiera Capital: $160 billion

Gad Attias

President & Founder
Group insurance specialist
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HIGHLIGHTS:
Uncompromising customer service represents Gad. He is one of the best group insurance strategists and negotiators in Quebec.
BELIEF:
His kindness, integrity and in-depth knowledge of each of his files make him an exceptional ally.
BIO:

  • President of Groupe Censeo since 1994

  • Actuary since 1992

GROUP CENSEO AND PEOPLECORP OVERVIEW:

 Censeo

  • 35 employees

  • 12 actuaries

  • 14 years' seniority (average)

  • 1,500 clients

  • 150 M in group insurance premiums in Quebec

  • 80 million under management in group annuities

People Corp

  • 20,000 customers (4,600 in Quebec)

  • 3 billion in group insurance premiums in Canada

  • 14 billion in group annuity assets under management


Stéphane Massie

President & CEO
Commercial insurance specialist
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HIGHLIGHTS:

After more than 38 years in the commercial insurance business, Stéphane continues to be driven by the same passion for his profession, his clients and his employees. Without them, he couldn't provide the same level of service to his clients.

BELIEF:
Being able to read and understand a contract word for word, as well as our closeness to our insurers, make all the difference in commercial insurance.

BIO:

  • President of Vézina for 5 years

  • With Vézina since 1990

  • Bachelor's degree in administration

  • In insurance since 1986

VÉZINA ASSURANCES AND MARSH OVERVIEW:

Vézina Assurances:

  • 120 employees in Quebec

 Marsh:

  • 10,000 employees and + 170 offices in North America (Masch McLennan)

  • 8th largest firm in North America

  • Vézina, a Marsh & McLennan Agency LLC company

  • One of Canada's most experienced, innovative and successful brokerage firms in property & casualty and life & health insurance

Justin Cormier

Vice-President and Partner
Tax specialist and financial security advisor
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HIGHLIGHTS:
Justin has built an insurance practice that reflects who he is. Attentive, caring and very professional.

BELIEF:
To provide exceptional service by being thoughtful and highly organized.

BIO:

  • LL.M. FISC. (Master of Laws in Taxation) (2014)

  • Tax Specialist

  • Financial security advisor (2009)

  • Bachelor's degree - Economics and Finance from UQAM

  • Master of Laws, Taxation option, HEC Montréal

  • President and co-founder of La Relève de Laval

  • President of La Relève de Montréal de l’Association de planification fiscale et financière

 FINAPLUS OVERVIEW:

  • 5 employees in Quebec

  • Represents over 25 insurance and investment companies

Simon Proulx-Pinard

Managing Partner and Head of Estate Planning Practice
CPA, Tax Specialist (TEP) and Financial Security Advisor
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HIGHLIGHTS:
Simon is an expert in financial modelling, taxation in addition to having an in-depth knowledge of various financial products.

BELIEF:
The time invested in reflection and analysis is the basis of our recommendations, allowing us to provide the best advice to our clients with complete impartiality.

BIO:

  • CPA

  • TEP (Trust and Wealth Practitioner)

  • Member of the Ordre des comptables agréés du Québec since 2013

  • Joined BGY Integrated Financial Services Inc. in 2015

  • Responsible for BGY's personal insurance practice

  • Since 2016, in collaboration with other BGY team members, has been teaching the 7-hour course entitled “Assurance de personnes : concepts, mythes et prise de décision” through the Ordre des CPA du Québec

  • Actively involved with several major foundations as a strategic advisor on planned giving

BGY OVERVIEW: Rigour. Integrity. Creativity.

  • 55 employees in Quebec City and Montreal

  • 15 tax specialists, 5 CFAs, 4 CAs, 7 recognized shareholders

  • 2nd generation of controlling shareholders

  • Recognized as one of Quebec's leading wealth management teams

  • Multidisciplinary team

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